The JICMAIL is structured like all other Joint Industry Committees with members from the buy side, who represent advertisers who use mail as a channel and the sell side, those who supply the channel. These are the full members of the JICMAIL Board.



Chris Combemale, Chair of the JICMail board and CEO of DMA Group

Chris is the Chair of the JICMail Board and CEO of the DMA Group, comprising the DMA, IDM and TPSL companies. Chris has over 35 years advertising and 1 to 1 marketing experience in Europe, the USA and Asia/Pacific including senior roles at client, agency and technology companies.

Chris launched his career in New York with Young & Rubicam.  His 12 years at Young & Rubicam included founding the Wunderman office in Singapore in 1992 and managing the Wunderman office in Hong Kong.

Chris has taken a lead in industry issues including legislation, best practice and education. His industry roles include being Co-Chair of FEDMA and he sits on the boards of the Advertising Association, Asbof and CAP.




Mark Davies, Managing Director of Whistl

Mark is the Managing Director of Whistl and heads up their door drop business. Prior to becoming Managing Director, Mark had several key sales roles at the company, which he joined in 2003. Before this Mark spent 10 years seeing the world in the travel and leisure industry and has lived and worked in Santa Barbara, Boston, Amsterdam and Barcelona.

Mark is President of ELMA (the European Letterbox Marketing Association) and he sits on the DMA Print Council.


Belinda Beeftink, Research Director of the IPA

Belinda Beeftink is the Research Director of the IPA - the charted institute for UK communications agencies. She is responsible for representing agency interests on all the UK industry media research contracts. (i.e. ABC, BARB, JICMAIL, JICPOPS, JICREG, JICWEBS, PAMCO, RAJAR, Route and UKOM) at both board and technical levels. Belinda is also responsible for the IPA TouchPoints Survey.

Belinda is also responsible for the IPA TouchPoints Survey which provides a time-based view of how media usage fits into consumers’ daily lives and the first, industry-available, cross media channel planner.


Jonathan Harman, Managing Director of Royal Mail MarketReach

Jonathan is Managing Director of Royal Mail MarketReach and a member of the Group Executive Team at Royal Mail Group.

He has worked in direct marketing for more than 25 years. Before joining MarketReach he was Managing Director of Omnicom’s Claydon Heeley, CEO of WPP’s RMG Connect and President, EMEA of Carlson Marketing where he was also a member of the global executive committee. Following Carlson Marketing’s acquisition by Aimia in 2009, Jonathan served as Chief Development Officer, EMEA of the combined company.


Mike Colling, Founder and Chief Executive of MC&C

Mike has been a media man for 30 years. During that time his interest has expanded from media interactions that merely generate awareness to those that stimulate consumers to take commercially valuable action.

He is a serial entrepreneur, having set up and helped run successful traditional agencies, direct marketing agencies, media agencies and digital agencies. He currently leads MC&C: a media neutral performance agency. 

Mike was one of the pioneers of direct response media in the UK, he sits on the DMA Print Council and has a seat on the Board of JICMAIL as an IPA member.


Steve Chester, Director of Media at ISBA

Steve leads the team at ISBA which delivers industry education, standards and research.  He is responsible for shaping and campaigning for effective, responsible industry self-regulation across all media platforms on behalf of marketers. As well as being a permanent member of JICMAIL he is also a member of the Joint Industry Committee for Web Standards (JICWEBS) overseeing digital trading standards for the UK including brand safety, viewability and ad fraud.

Prior to joining ISBA, Steve was Director of Data and Industry Programmes at the Advertising Bureau.


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