A month in the life of mail
Mail Item Database
Planning with JICMAIL in a multi-channel world
NEWS: JICMAIL’s impact assessed one year on
BLOG: Time to get planning with JICMAIL
VIDEO: JICMAIL & Econometrics at Mediatel's Future of Brands
BLOG: Unhealthy targets?
NEWS: JICMAIL winner at MRS Awards!
NEWS: JICMAIL Finalist in Mediatel Media Research Awards 2019 for Trade Body of the Year
BLOG: Revisiting the measurement of mail in econometric models
NEWS: JICMAIL Highly Commended at MRG Awards
BLOG: Improving the clarity of mail performance for brands
NEWS: Two Sides: Proving the Power of Mail
BLOG: Keeping constant in the face of change
Mail in the home
JICMAIL + TGI Fusion
JICMAIL + IPA TouchPoints
Lunch & Learn
JICMAIL, 70 Margaret Street, Fitzrovia, London, W1W 8SS
What questions will JICMAIL help planners answer?
What is the average item reach and frequency of addressed advertising mail and door drops?
How many of my target audience can I reach with addressed ad mail and door drops? .
What type of mail are my target audience most likely to be exposed to?
How likely are those who are exposed to advertising mail in specific regions to fall into my target audience?
How likely are my target audience to be exposed to advertising mail from specific advertiser categories?
How likely are my audience to take commercial actions as a result of exposure to advertising mail?
In addition, although not a core focus of the currency, JICMAIL will also be able to answer the above questions for Business Mail.
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