Nickable Charts

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Airline Direct Mail is the most efficient at generating ad impressions post pandemic

.pdf 17630

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Airline direct mail is the most likely to be shared in the home

.pdf 17410

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Conversations about cruises – the potentially highest consideration category – increased during the pandemic

.pdf 50562

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Direct mail for resorts is staying in the home the longest

.pdf 17426

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Discussions about travel mail remained consistently high throughout the pandemic, while digital activity grew 20%

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Door drops for cruises were interacted with more and shared more in the late pandemic phase

.pdf 12896

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Largest growth in purchase response comes from airline mail – i.e. the potentially lowest consideration category

.pdf 47234

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Loyalty rewards work well for more affluent audiences, but lower income groups will engage with them too

.pdf 26909

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With purchase effectiveness improving, are airlines missing out on other opportunities to drive more traffic online?

.pdf 15600

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