More partner tools and integrations
JICMAIL works with industry partners to make mail audience data easier to access, analyse and apply.
Connecting JICMAIL data with industry tools
From circulation measurement, to cross-media planning and sustainability tools, these partnerships extend the value of JICMAIL beyond the core dataset.
The partnerships and data integrations allow subscribers to use trusted JICMAIL data in the places they already conduct insight and planning work, thus supporting better planning and enabling more confident decision-making across the mail and media industry.
Already integrated into JICMAIL Discovery are the Response Rate Tracker, TGI data, Geo Planning Tool, Carbon Calculator and two additional tools: ROI and ACT.
The JICMAIL and Marketreach ROI tool allows you to calculate your campaign ROI, plus you can view the additional reach to be achieved compared to non-JICMAIL mail planning metrics.
The Audience Comparison Tool (ACT) is designed to help users understand the cost efficiency with which mail delivers advertising impacts (or impressions) to key target audiences vs other media channels. JICMAIL data has been included within this tool to provide insight into the wider effects of using mail in comparison to other media channels.
ROI and ACT are accessible in Discovery.
