Mail Carbon Calculator
See the carbon emissions of a mailing across the impressions it will deliver, with PrintGreen, CarbonQuota and JICMAIL’s Mail Carbon Calculator.
Working together with PrintGreen and CarbonQuota
JICMAIL, PrintGreen and CarbonQuota have worked together to create the Mail Carbon Calculator in JICMAIL Discovery. This new feature provides marketers and planners with a unified and transparent view of mail’s commercial effectiveness and environmental impact, enabling more informed and data-driven decision making.
Download our introduction to the Mail Carbon Calculator
Introducing independently measured carbon emissions data
This upgrade to JICMAIL Discovery introduces independently measured carbon emissions data from CarbonQuota, allowing users to quantify the carbon output of mail production and delivery alongside their existing campaign performance data. Users can refine calculations by selecting key production and delivery variables such as mail format, envelope type, paper size, weight, and finish. With this change, the platform now provides a consistent view of mail’s carbon impact across the industry, including metrics for the total carbon output of a mail campaign, the carbon output per mail item, and the carbon output per mail impression.
How the Mail Carbon Calculator appears in JICMAIL Discovery:
Simultaneously, PrintGreen’s Carbon Calculator has been upgraded to incorporate JICMAIL performance data, providing a side-by-side view of commercial and sustainability metrics. This performance data captures the projected impressions and commercial actions for each combination of mail type and sector. By selecting their industry alongside the size, paper and quantity details, users can assess the impact by carbon per impression and carbon per commercial action for Direct Mail and Leaflets and Flyers, offering a more complete understanding of mail’s environmental outcome within the context of its commercial performance.
How the calculator appears on the PrintGreen website:
This collaboration aligns with the principles of Ad Net Zero’s Global Media Sustainability Framework, reinforcing the importance of shared measurement standards to help the advertising industry understand and reduce its carbon impact with consistency and confidence.
Alexander d’Albertanson, Media Sustainability Director for Ad Net Zero, had this to say:
“PrintGreen’s integration of carbon and performance data is a powerful example of how voluntary adoption of the Global Media Sustainability Framework can help the industry move towards more transparent and informed media planning. By bringing commercial effectiveness and environmental impact together in one place, it helps marketers make choices that support both performance and the planet.”
Ian Gibbs confirmed, “JICMAIL is delighted to integrate the discipline of carbon output measurement with mail engagement and effectiveness measurement. Businesses must build their confidence levels in assessing the carbon output of the marketing activity – only by establishing their baseline carbon output can they then decide how to optimise and improve their sustainability position. The integration of JICMAIL data offers a unique perspective on carbon output per ad impression, creating comparability across other marketing channels where this data is also available.”
Together, these updates represent a significant step towards delivering a unified, data-driven approach to understanding the overall impact of mail, providing the industry with clear, evidence-based metrics for mail’s sustainability credentials and commercial value within the marketing mix.
CarbonQuota FAQ and Methodology
PrintGreen is a not-for-profit organisation that was founded to champion the sustainable credentials of the print industry. Its mission is to provide clear, accessible, and accurate insights into the environmental impact of print, enabling brands, agencies, and stakeholders to make informed, responsible choices.
CarbonQuota is a purpose-driven business with a mission is to empower businesses and their supply chains to take positive action for the planet. Through their innovative automated carbon output technology and tailored reduction strategies, we enable responsible companies to measure, report, and actively reduce their environmental impact, fostering a sustainable future for all.
