NEWS: JICMAIL supporting Media Mind

What is Media Mind?

Media Mind is the premier media industry quiz to find the UK's most knowledgeable media team. Brought to the industry by Adwanted and The Media Knowledge Company, Media Mind seeks to promote and celebrate craft skills in agencies and media owners, whilst encouraging healthy competition. 

In 2025, Goodstuff triumphed in the final and won the title of ‘Media Mind Champions’, proving themselves to be the smartest and media savviest agency in the UK.  Congratulations also go to HAVAS who walked away with the mantle: ‘Mail Media Mind Champions’, having achieved the highest scores in the qualifying Mail Category rounds. 

So, who will win both these coveted titles in 2026?

JICMAIL and Media Mind

JICMAIL are excited to once again sponsor this initiative as a Category Partner.  We know from experience that the quiz fuels learning within the industry and we are here to support all the teams in their pursuit for media category knowledge and supremacy! 

Whether you are from a different media discipline with no experience of mail, or whether you just need a refresher on the core stats surrounding mail planning data, please get in touch and we can guide you through our useful and practical content.  Check out our resources below and please sign up for our Media Mind Masterclasses. 

Who’s involved?

The ten category partners are: JICMAIL, Amazon, DCM, Google, Newsworks, PPA/Magnetic, Ocean Outdoor, Radiocentre, Thinkbox and UKOM.  We provide the questions for each round.

We also have a range of participating media teams drawn from agencies, client teams and media owners.

The starting line of agencies and clients include: Goodstuff, Medialab, JAA, PHD, WPP Media, Dec 19, Ebiquity, Radioworks, Allwyn, Aviva, P&G, Havas, UM, the7stars, All Response Media, Walk in Media, Bicycle, DOOH-it, Talon, Carat, Zenith, Astus, MGOMD, Starcom and Spark Foundry.

The media owners are represented by: GTN, Meta, ITV, Channel 4, Guardian, Uber, Bauer, Global, Stackadapt, Conde Nast, FT, Ozone, Vevo, Sky, JC Decaux and Roku.

Important Dates:

Group Stages: Mid-March to June 2026

Quarter Final One - Thursday 24th September

Quarter Final Two – Thursday 22^nd October

Semi-finals and Final – Thursday 12th November

Resources (please return regularly as this list will be updated):

The prize is in sight and the margins are tight.  What advantage can your team gain to help secure the win?  

Stef Hrycyszyn is available to provide full support and guidance for competing teams – just click here for your one-to-one support and personalised Media Mind Masterclass.

To access free data tools and training, you need to be a Subscriber to JICMAIL data. If you are not already a Subscriber, please complete and return the JICMAIL Data Agreement.

Resources for participants:

Mail: The Super Touchpoint

The time we spend with mail - attention report

Response Rate Tracker 2025

PrintGreen

DMA Awards - Winners