For 20 years, TouchPoints has been the IPA’s unique consumer-centric, cross-media dataset, offering an unmatched view of how audiences spend their time, connecting their media habits, including mail, with their daily routines, emotions and the context of their lives.
The release of data this week highlights the latest trends including how 16-34s still spend over 2.5 hours on social media but with almost 80% being concerned by the amount of misinformation on the platforms. For more see here.
We joined the 20 year celebration of this unique and industry standard resource which continues to provide essential audience insights that help shape smarter marketing and media decisions. This milestone reflects the innovation, collaboration, and dedication of everyone involved over the years.
The IPA is a board member of JICMAIL and JICMAIL a subscriber to IPA TouchPoints and a partner to the IPA Effectiveness Conference.
