Quarterly data releases
Each quarter, we provide key commentary, supporting charts and a range of presentation assets to inform your planning. Search our archive to review trends, findings and the hot topics we’ve covered since 2020, and check back to learn the latest as it happens.
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Q4 2023 Results: 40% of website visits prompted by mail converted into online purchases
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Q3 2023 Results – Mail’s effectiveness at the sharp end of the multichannel purchase journey increases in Q3 2023
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Q2 2023 Results: Questions over whether the embattled British high street is making the most of the mail channel as mail effectiveness reaches a six-quarter high
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Q1 2023 Results: Mail engagement and effectiveness reached their highest level in a year
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Q4 2022 Results: Mail open, read, and in-home retention rates all improve over the course of the crucial Q4 trading season in 2022
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Q3 2022 results: With 250,000 mail items now measured JICMAIL reveals significant increases in mail engagement and effectiveness as the cost of living crisis deepens
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Q2 2022 results: JICMAIL celebrates five years of mail media measurement by revealing the increasing relevance of mail in peoples’ lives and growing connections in a digital world
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JICMAIL Q1 2022 results: Mail volumes up to their highest level in two years while the commercial effectiveness of the channel is maintained
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