At the JICMAIL Conference 2025: The Rise of the Super Touchpoint, we revealed our latest report – Mail as a Super Touchpoint, asking questions such as,’ what makes a Super Touchpoint?’, and reviewing how mail cuts through in an ecosystem of noise and uncertainty.
We were delighted to be treated to a keynote on the state of marketing effectiveness from the fabulous Dr Grace Kite, CEO of Magic Numbers (at the time of the Conference) and a leading industry voice. We also covered one of the hottest industry topics of retail media, led by the equally gifted Sam Tomlinson from Media Sense (ex-PwC) in a panel debate including ISBA and expert practitioners. Alongside this we included a showcase of some great applications of our data.
The presentations were recorded and are shared below:
