The theme for this year’s IPIA Annual Conference is ‘Print to Performance – Unlocking Our Industry’s True Potential’, reflecting the ambition of today’s print leaders: transforming how print is valued, positioned, and leveraged to drive measurable business outcomes.
In a rapidly evolving marketplace, print’s greatest opportunity lies not in what it produces, but in the performance it delivers. From strengthening brands and enhancing customer experiences to enabling sustainability and delivering commercial impact, print has a far bigger role to play than many organisations realise.
Print to Performance explores the ideas, evidence, and opportunities emerging from the IPIA’s New Narrative for Print research and print advocacy campaign. Through a range of perspectives, speakers will examine how the sector can reshape perceptions, communicate value more effectively, and unlock new avenues for growth.
This year’s Conference will showcase how creative businesses are redefining the role of print, embracing innovation, and turning industry potential into commercial performance.
With fresh insight, practical examples, and inspiring case studies, it offers the tools and thinking needed to help your business thrive in the years ahead.
Time: 9 – 5pm
Date: Thursday, August 27th 2026
Venue: Manufacturing Technology Centre (MTC), Ansty Park, Coventry, CV7 9JU
