Help to evaluate
Help when evaluating your mail campaign using Discovery
How to use JICMAIL to help evaluate your mail campaign
JICMAIL data can help you to evaluate the success of your mail campaign in a variety of ways, such as: reviewing mail journey examples in Top Creative and the Mail Item Database; seeing trends over time in Mail Trends and Competitor Insights; comparing Advertiser performance across time in the Advertiser Snapshot and using the Response Rate Tracker data to identify industry benchmarks.
See our approach below for support in evaluating the performance of your mail campaigns.
Evaluate how addressed mail creative is engaged with in the home
Use the Mail Item Database and Top Creative tools in JICMAIL Discovery to search for mail journey examples across nearly 400,000 mail items.
Evaluate the performance of advertisers’ mail across different industry sectors
Use Competitor Insight and Trends tool to compare mail engagement and effectiveness metrics across different industry sectors and drill down into JICMAIL metrics for multiple brands. Compare performance for the full range of JICMAIL metrics across defined time periods.
Evaluate advertiser mail performance across customer journey funnels
Use the Advertiser Performance Snapshot tool in JICMAIL Discovery to compare period-on-period mail performance across the customer journey funnel: from mail engagement to purchase.
Evaluate mail performance against industry benchmarks
The Response Rate Tracker consists of 5,000 anonymised live campaigns from 15 organisations and contains mail performance benchmarks for Response Rates, ROI, CPA and AOV values. Use this data for target setting and benchmarking across Direct Mail, Door Drops and Partially Addressed Mail.
