JICMAIL training
The JICMAIL training programme is designed to help subscribers develop the knowledge and practical skills needed to confidently use JICMAIL audience and mail effectiveness data. We take a blended approach to learning and offer free online, on-demand and in-person training options.
Introductory training:
Introductory face-to-face training is offered online or in-person. We cover an overview of the JICMAIL panel and methodology and then you will be guided through our Discovery dashboards in an interactive and tailored training session.
If you have a particular brief, client query or internal project you’re working on, please bring along your questions (or preferably submit them in advance) and we’ll do our best to answer them with examples as we work through Discovery.
Follow-up training:
We offer additional advanced and refresher training sessions to our subscribers:
Advanced training covers off any dashboard queries you might have and it’s best to book this session after you’ve used Discovery for at least a month. It will take a closer look at our Partner Tools and the additional functionality and analysis capabilities of Discovery.
Refresher training sessions are offered as an interactive Zoom webinar every quarter. We unpick the five most frequently asked questions using Discovery in a fun and interactive session. Keep an eye on our weekly email updates, or check out our upcoming events for details on how to sign up to the next session.
On-demand training through JICMAIL Academy:
Delivered through our JICMAIL Academy as online training modules, the programme combines structured e-learning, certification pathways and practical application exercises to support users at every level, from beginners to advanced practitioners.
The JICMAIL Academy is hosted on the DMA’s learning platform and you will need to register for an additional Academy account, separate to your Discovery account. You must also be a JICMAIL subscriber to access the Academy.
Below you can see the content of each certificate and we encourage all subscribers to complete these accreditations. We will even give you an honourable mention on LinkedIn if you send us your certificates!
JICMAIL certifications
Bronze certificate – foundation level
The Bronze module introduces users to JICMAIL research methodology, data collection processes and key performance metrics. Participants learn how to interpret mail reach, frequency, lifespan and engagement measures, while understanding how these insights can support client discussions and campaign planning.
Silver certificate – intermediate level
The Silver module develops practical data analysis skills through the use of JICMAIL Discovery. Users learn how to identify audience insights, evaluate mail performance by sector and audience, and apply findings to media planning, targeting and campaign optimisation.
The programme uses interactive tutorials and assessment modules to reinforce learning.
Gold certificate – expert level
The Gold level focuses on expert application of JICMAIL data. Participants are expected to generate competitor insights, integrate JICMAIL metrics into measurement frameworks, build business cases for mail, and develop case studies demonstrating the commercial value of mail campaigns.
Key benefits of completing your certificates
Completing the programme enables users to:
- Build stronger evidence-based cases for Direct Mail, Door Drops and Business Mail
- Incorporate mail reach, frequency and impact metrics into media plans
- Improve audience targeting and creative recommendations
- Generate deeper customer and competitor insights
- Support campaign evaluation and effectiveness measurement
- Enhance client relationships through data-led recommendations
- Achieve recognised industry accreditation and professional development credentials
By progressing through Bronze, Silver, Silver+ and Gold certifications, users develop from understanding the fundamentals of JICMAIL data to confidently applying advanced insight that improves planning, optimisation and campaign performance across the mail channel.
Training is provided free to subscribers and is tailored through adoption plans to help organisations maximise the value of JICMAIL data.
JICMAIL Academy
Start your on-demand JICMAIL learning programme now!
