How to access JICMAIL data
Use JICMAIL Discovery to find headline stats, planning benchmarks and supporting charts that will help you understand how mail performs across sectors, audiences and campaign types.
How to access
JICMAIL data is available at no cost to all subscribers through the JICMAIL Discovery analysis tool. If your organisation is not yet a subscriber, your first step is to complete the paperwork. An authorised signatory for your organisation will need to complete our Data Agreement. You can double check your subscription status by contacting us or by seeing if your organisation is listed on our website subscriber list.
Once the signed Data Agreement has been returned to JICMAIL, you will be sent a link to sign up for a Discovery account and a JICMAIL Academy account. Anyone in your organisation can now also sign up for an account by following the same links. Welcome to JICMAIL!
JICMAIL Discovery includes all of the metrics you need to uncover the actions taken by audiences with the mail they receive.
Discovery
Here’s just a small selection of the types of analysis you can conduct on Discovery
Remember – you have to be a subscriber to JICMAIL for access to JICMAIL Discovery. To become a Subscriber, please download, complete, sign and return a JICMAIL Data Agreement.
Find out what benefits access to JICMAIL data unlocks
Find headline stats quickly
Grab useful JICMAIL statistics for pitches, presentations and proposals
Explore planning benchmarks
Use sector, audience and campaign performance benchmarks to support media planning and decision-making
Understand audience mail behaviour
Discover what your audiences do with their mail, in and out of their homes
Start your learning journey
We guide you through the ‘ideal’ learning plan and you can start your quest for knowledge immediately via our training courses
Pitch, plan and evaluate
Find practical data and guidance to help you surface those killer stats
Training shorts
To help you get the most from JICMAIL Discovery, we have created a separate training video for each data tab.
Quarterly data releases
Access the latest public JICMAIL results, supporting charts and commentary from each quarterly release.
Need more detailed analysis?
JICMAIL Discovery has a wealth of tools for conducting deep dives into our data. We offer advanced analytics via our in-built cross-tabbing software and we can offer additional support and training for when a more complex pitch or project lands on your desk.
For more detailed analysis support, please get in touch.
