Meet the JICMAIL Board

Rachel Aldighieri is CEO of the Data & Marketing Association (DMA) and Chair of JICMAIL. She champions responsible, effective marketing, helping businesses build customer trust and demonstrate the commercial value of their investment.

Appointed DMA CEO in 2025, Rachel leads the organisation’s work across industry standards, government engagement, research, learning and community. She brings together brands, agencies and marketing service providers to tackle challenges, strengthen skills and raise standards across the industry.

As JICMAIL Chair, Rachel champions the use of robust, transparent data to help advertisers and agencies understand how people engage with mail, strengthen planning and demonstrate its effectiveness.

Rachel also serves on the ASBOF Board, supporting the industry’s commitment to self-regulation and is an advocate for inclusion, professional development and the next generation of marketing talent.

Mark is the Managing Director of Whistl and heads up their door drop business. Prior to becoming Managing Director, Mark had several key sales roles at the company, which he joined in 2003. Before this Mark spent 10 years seeing the world in the travel and leisure industry and has lived and worked in Santa Barbara, Boston, Amsterdam and Barcelona.

Mark is President of ELMA (the European Letterbox Marketing Association) and he sits on the DMA Print Council.

Adam is a highly experienced media professional with over 30 years in the publishing sector. Throughout his career, Adam has held pivotal Head of Publishing positions at four of the top 10 UK media agency groups, demonstrating a consistent ability to drive strategic growth and innovation within the industry. His extensive experience spans working with a diverse portfolio of leading brands, where he has consistently delivered impactful publishing strategies.

A strong advocate for robust measurement, industry standards, and accountability, Adam plays a significant role in shaping the future of media. He actively contributes to two key industry ABC Reporting Standard Groups (RSG) – the News brand and the Consumer Magazine brand RSG, which he chairs. Furthermore, Adam represents the IPA on the PAMCO & ABC Boards underscoring his commitment to driving best practices and transparency across the sector. This commitment to robust data and effectiveness aligns perfectly with JICMAIL’s mission.

Philip has over 20 years’ experience working in a broad range of sales and marketing roles. During his career, Philip has held a number of roles in innovation, strategy and product development across the Royal Mail Group.

Currently Philip holds positions on the IPA’s advertising advisory board and DCA executive Board. He is also a Chartered Member of the CIM. His role at Marketreach focuses on the development and delivery of a range of strategic media growth programmes for the direct mail and door drop industry.

Graeme jointly leads the strategic direction of the IPA’s research agenda, including TouchPoints and the industry’s key benchmark surveys.

Graeme is a highly experienced media research and evaluation specialist with more than 25 years of experience working across the UK’s media measurement landscape, with senior roles spanning Ronin International, TNS, Kantar Media, Ipsos and the IPA. He has extensive expertise across industry currencies, and is a trusted adviser on research methodology, governance and best practice. As well as JICMAIL, Graeme also sits on the boards of ABC, ROUTE, PAMCo, JICPOPS and JICRIT along with many of their technical committees.

Graeme is also an experienced conference speaker and trainer.