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JICMAIL Conference 2019

Planning with JICMAIL in a multichannel world

Our JICMAIL Conference included industry experts demonstrating how JICMAIL data inspires new planning practice in a multichannel world.

For the first time, we revealed how advertising mail integrates within the IPA TouchPoints channel planner, providing new insights into how mail performs within the media mix. We also provided new guidance on econometric best practice along with the latest use cases from advertisers and agencies.

The presentations were recorded and are shared below:

Welcome & Introduction

Mark Cross, Engagement Director, JICMAIL

The JICMAIL Roadmap

Ian Gibbs, Director of Data Leadership & Learning, JICMAIL

Keynote Speaker: The Cobra Effect and the importance of measuring what matters

Richard Shotton, Author and Behavioural Scientist

JICMAIL in IPA Touchpoints

Simon Frazier, Research & Marketing Manager, IPA

DM & Door drops in a digital age

Tim Green, Data Strategy Director, LIDA

Planning with JICMAIL for an ecommerce brand

Ben Briggs, Associate Director – Media, EDIT

Best Practice Econometrics with JICMAIL

Louise Cook, Director, Holmes & Cook

Panel Debate ‘Unlocking value from JICMAIL

Dominic Mills, Editor at Large, Mediatel

Panel – Mike Colling, CEO, MC&C; Richard Shotton, Author and Behavioural Scientist; Tim Green, Data Strategy Director, LIDA; and Louise Cook, Director, Holmes & Cook 

 

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