The IPA Effectiveness Conference returns on Wednesday 7 October, a full-day hybrid gathering for strategists, planners and effectiveness champions who want more than theory.
This is where fresh R&D meets proven practice, where bold ideas are tested, debated and made actionable. Expect the smartest minds, breakthrough case studies and brand-new research shaping the future of effectiveness. Join this event to be part of the movement that’s redefining how marketing drives business growth.
PLUS: Don’t miss our interactive breakout session: Are super touchpoints the gold dust of effectiveness?
Chaired by Ian Gibbs, and featuring:
Ellie Gauci, Head of Strategy – Loyalty and CRM, VCCP
Tom Roach, VP Brand Strategy, Jellyfish
Date: Wednesday 7 October 2026
Time: 8.30am – 7.00pm
