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JICMAIL Conference 2022

JICMAIL Measurement Matters Conference 2022

The JICMAIL Conference 2022 featured a keynote state of the nation from PwC on the media market and measurement, hosted a cross industry debate on Minding the Gaps in Full Effect Measurement, convened a discussion on the surrounding the big planning issues, and showcased inspiring best practice with JICMAIL. 

The presentations were recorded and are shared below:

Welcome & Insights Showcase

Mark Cross, Engagement Director

Keynote Speaker: PwC State of the Nation and Measurement

Sam Tomlinson, Media and Entertainment Leader, PwC

Mind the Measurement Gap Panel: Launch of White Paper

Chaired by Ian Gibbs, Director of Data Leadership and Learning

Including Lynda Helyer, Data Strategy Director, Wunderman Thompson; Matt Dailey, Chief Performance Officer, Havas Media

Success Stories from JICMAIL Platinum Partners

Door Drops for Ecommerce Brands, Mark Davies, Whistl Door Drop Media

Increasing Retail Sales, Graham Thomas, Eight Days a Week

Improving Charity mail results, Nathan Rose, Jodie Hanrahan, Join the Dots

 

Attention Research: Pilot Results Revealed

Ian Gibbs, Director of Data Leadership and Learning; Adam Edelshain, Director, PwC

Panel Debate ‘5 Big Planning Questions’

Chair – Mark Cross, Engagement Director

Panel: Helen Rose, Managing Partner, the7stars; Chris Quinn, Media Account Director, IMA Home; Clare O’Brien, Head of Media, Performance and Effectiveness, ISBA

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