Help to plan
Help to plan more efficient and effective mail campaigns
How to plan a successful campaign using mail
Not sure where to start on planning your mail campaign?
It’s helpful to identify what the overall campaign objectives are, who the main target audience is and what success would look like. Below, we showcase just a few of the useful ways you can dip into our data to create the evidence base for your plan and recommendations.
Identify target audiences for acquisition mail
It can be useful to identify audiences that are receptive to mail but receive less than average amounts of mail, especially for acquisition campaigns that aim to grow a customer base. Use the Audiences dashboard in JICMAIL Discovery to set mail type, sector and target audience, to see which audiences have a high frequency of interaction but also a lower likelihood to be exposed to mail. There may be a hidden opportunity waiting to be uncovered!
Identify which consumers are receiving and interacting with mail using TGI
We have integrated a wealth of TGI data into Discovery. This opens up an additional 300 variables for you to use to find out more about attitudinal, psychographic, shopper and media consumption characteristics, along with an audience’s receptivity to mail.
Identify the mail content that drives campaign response
Use the Action Drivers dashboard to identify the content type that drives the desired action for your mail type. See what type of content drives purchases, web visits and account look ups.
Identify high mail-responsive postcode sectors
Geo targeting is a powerful way to increase the likelihood that your mail gets into the hands of a receptive audience. Use the JICMAIL Geo Tool and select postcode areas to see the full range of JICMAIL metrics for that location. Select drivetime or regional areas or upload your own datasets to use in your campaign planning.
