“It was an absolute honour to be awarded JICMAIL Platinum. Through this journey, we’ve embedded Mail into our agency and into the Bountiful Cow ethos of Relative Advantage, where we look for the clear space to stand out and be distinct. We saw this JICMAIL journey as our clear space opportunity and took it. All our new starters are now put on the training platform and upskilled in the channel of Mail from the very start. The Insight tool allows us to have better and more fruitful conversations with clients and begin combatting the current siloed nature of the channel and bring it into the fold of the wider media strategy. Our newfound confidence with JICMAIL has solidified our ability to provide our clients media planning and strategy inclusive of a typically traditional and often neglected or siloed channel, using specialist insights to contextualise our recommendations.
JICMAIL is an integral piece of our agency media planning & buying process.”
Luke Boulton, Account Manager, Bountiful Cow
