Citipost Mail’s client, an independently owned mid-priced chain of homeware stores, had been using Direct Mail to drive customers online but, although response rates had been good, they were considering switching their DM spend to digital marketing channels which they felt would be easier to measure. Indeed, some senior decision makers seemed to have already chosen to remove DM from their marketing mix.
Read how Citipost Mail used JICMAIL data to analyse the mail type and target data to show their client a new way of looking at results.
Download the full use case below.
