Golden Charter wanted to explore other media channels to drive sales. EDIT looked at the research data and made recommendations that led to a huge uplift in response using Partially Addressed Mail.
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How EDIT used JICMAIL to demonstrate the value of Partially Addressed Mail
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jicmail-use-case_how-edit-used-jicmail-to-demonstrate-the-value-of-partially-addressed-mail.pdf pdf
How EDIT used JICMAIL to demonstrate the value of Partially Addressed Mail
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