Access DM used JICMAIL to demonstrate 55+ year old engagement with charity mail for Sense

Sense wanted to recruit new cash supporters at Christmas but GDPR was threatening the viability of cold mail across the sector. The target audience was 50+ women so Access DM turned to JICMAIL to learn more about their responsiveness to mail.

Download the full use case below.

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Access DM used JICMAIL to demonstrate 55+ year old engagement with charity mail for Sense

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Access DM used JICMAIL to demonstrate 55+ year old engagement with charity mail for Sense

Access DM used JICMAIL to demonstrate 55+ year old engagement with charity mail for Sense

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Access DM used JICMAIL to demonstrate 55+ year old engagement with charity mail for Sense

Access DM used JICMAIL to demonstrate 55+ year old engagement with charity mail for Sense

Related Content

Using JICMAIL+ to test BT EE’s Summer Sale Campaign

Using JICMAIL to unlock a new mail contact strategy for RSPCA

Using JICMAIL to keep Door Drops in a leading utility supplier’s customer acquisition plans

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