In our campaign to champion best practice marketing measurement, we are delighted to be this year’s sponsor for the DMA’s Value of Measurement report. Based on the DMA’s Databank of 1,500 award-winning campaigns, the report reveals key insight into how marketers are measuring and evaluating their campaigns, along with practical advice on which best practice measurement techniques to use and when, along with how, to build an effective measurement framework.
“Partnering with the DMA on its Value of Measurement initiative represents an important next step as JICMAIL continues on its journey in encouraging marketers to focus on best practice measurement and outcomes. It is heartening to note the reported strength of the mail channel in reporting on meaningful outcomes vs other media,” Ian Gibbs, DMA Data and Insight Director and JICMAIL’s Director of Data Leadership.
For your copy of the DMA’s Value of Measurement Report, you must be a member of the DMA. Please click here to be taken to the DMA website.
