PrintGreen has been launched to provide brands and media professionals with insights on sustainable print communications and reducing carbon footprints in marketing campaigns. By offering tools like a carbon calculator developed in collaboration with CarbonQuota, PrintGreen seeks to promote informed decision-making in print media while aligning with broader industry sustainability goals.
- Purpose of PrintGreen: The initiative focuses on delivering data-driven insights for sustainable print marketing, initially targeting direct mail and door drop channels.
- Carbon Calculator Tool: PrintGreen features a free carbon calculator that enables users to evaluate the environmental impact of their print campaigns by entering specific details about their print materials.
- Industry Support and Leadership: Backed by various key organisations, PrintGreen aims to reshape perceptions of print’s sustainability and provide practical guidance for brands and agencies.
- Sustainable Engagement in Print: The initiative emphasises the value of print as a trusted media channel that can enhance consumer engagement while maintaining environmental responsibility.
For more information please click here for the PrintGreen website.
