With the July General Election announced to everyone’s surprise on May 22nd, political advertising went into overdrive for the remainder of Q2. Volumes on the JICMAIL panel grew by 11%, with political advertising accounting for nearly 10% of all Direct Mail volumes and a quarter of Door Drop activity.
Please watch the webinar recording for a discussion of the impact that this surge in activity had on the overall mail performance metrics tracked by JICMAIL. In addition we reveal hot-off-the-press rebooted mail circulation data: published by Nielsen AdIntel and now officially endorsed by JICMAIL.
Please click the image above to watch the webinar recording.
