JICMAIL Partners provide training in Direct Mail and Door Drops. Please see details below. 

To book this training please contact tara@jicmail.org.uk

 

IDM Courses in Direct Mail - online training modules

The Institute of Direct Marketing provides training in Direct Mail for those new to this discipline. There are two courses currently available:

  • IDM Award in Direct Mail
  • IDM Award in GDPR for Direct Mail

 

Course Details

IDM Award in Direct Mail

For those who are new to the profession, or to direct mail, our Award in Direct Mail will give you the skills to plan, create and implement direct mail as part of a wider integrated marketing campaign. Syllabus includes:

Module 1: Direct mail and its place in the media landscape

Module 2: Planning for direct mail

Module 3: Defining your customers

Module 4: Databases and lists

Module 5: Creative

Module 6: Production

Module 7: Evaluating your campaign

Module 8: The law and social expectation

Module 9: Integration

Module 10: Direct mail ‘Hall of Fame’

 

Format: Online

Cost: £295.00

Please note: For nominated JICMAIL Champions one free place is available. Please contact ian@jicmail.org.uk for more details. 

For more information please click on IDM Award in Direct Mail 

 

IDM Award for GDPR for Direct Mail

This qualification gives you the answers to the GDPR questions every marketer needs to know, with a special focus on the advantages direct mail brings to marketers under the GDPR.

This course has been developed in conjunction with the DMA Responsible Marketing Committee and the GDPR External Working Party, delivered by the IDM. Syllabus includes:

Background to the regulation – why it was needed

Personal Data

Profiling and alternatives to Consent

Accountability and Action Planning

Individual Rights

Action planning

 

Format: Online

Cost: £100.00

Please note: A subsidy is available for JICMAIL subscribers. Please contact ian@jicmail.org.uk for more details. 

For more information please click on IDM Award in GDPR for Direct Mail

 

Our commitment is to support their adoption of JICMAIL at every step of the way with this full training offer. Training on JICMAIL for those on the IPA CPD programme can count towards CPD hours.

 

Online training - modules to improve planning with Direct Mail, Door drops and Creativity

The Royal Mail MarketReach team have created three introductory online training modules in conjunction with the IDM. This is for planning teams who would like to learn more about the mail channel. The Advertising Mail online training modules are free and open to all.

To book this training please contact ian@jicmail.org.uk

 

Course Details

There are three online training modules:

 

Why use mail and how to plan it

Online - 40 mins

Why use Door Drop and how to plan it

Online - 30 mins

Creativity and innovation in mail

Online - 30 mins

 

These modules cover:

  • What is the state of mail in the UK and is it still relevant?
  • Why mail is different and how you need to realise those differences strategically.
  • How consumers interact with direct mail and the latest thinking from JICMAIL.
  • Where does mail work in the customer journey?
  • What you need to know about targeting and key metrics to help plan mail.
  • What is the role of door drops in the media landscape.
  • What are the key metrics for door drops.
  • Where door drops work in the customer journey.
  • The fundamentals of planning door drops.
  • How mail achieves cut through.
  • What is different about mail.
  • What is a typical approach and plan.
  • What is a banker pack and how does it work.
  • What’s new and innovative in mail.

 

Format: Online - 1 hour, 40 minutes

 

 

 

 

 

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