Intermediate Training - Multi-channel planning with JICMAIL

For more advanced training, this module will ensure you and your team are able to understand and apply multi-channel insight to plan more effective campaigns. 

JICMAIL training is free and for subscribers only.

To book this training please contact ian@jicmail.org.uk

 

After undergoing the JICMAIL Intermediate training you will learn how to evaluate the contribution of mail to your multi-channel campaigns to deliver the best outcomes for your clients. Using IPA TouchPoints, TGI and YouGov data sets, you will see how to:

Discover how your target audience interacts with ad mail including for specific brands, attitudinal statements and granular target audience variables.

Uncover the hidden target audiences who are receiving less ad mail but interacting with it frequently using geodemographic variables.

Plan more efficient ad mail and multi-media campaigns using IPA TouchPoints cross-media channel planner. This provides a focus on using the best channels to deliver the effective frequency for your campaign and a comparison of channels using target GRPs.

Uncover insight in to a broader suite of mail impact metrics beyond unique tracking codes including how mail drives word of mouth, brand awareness and online and store visits and comparison with the integrated effects of channels.

Uncover insight into what mail content drives specific consumer outcomes and interactions to influence testing and creative applications.

Benchmark campaign performance against industry norms by using the brand information within the databases to compare against industry averages.

 

Format: Face to face / Web conference - 1.5 hours

 

Our commitment is to support their adoption of JICMAIL at every step of the way with this full training offer. Training on JICMAIL for those on the IPA CPD programme can count towards CPD hours.

 

 

 

 

 

 

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