The Institute of Direct Marketing provides training in Direct Mail for those new to this discipline. There are two courses currently available:
To book this training please contact firstname.lastname@example.org
IDM Award in Direct Mail
For those who are new to the profession, or to direct mail, our Award in Direct Mail will give you the skills to plan, create and implement direct mail as part of a wider integrated marketing campaign. Syllabus includes:
Module 1: Direct mail and its place in the media landscape
Module 2: Planning for direct mail
Module 3: Defining your customers
Module 4: Databases and lists
Module 5: Creative
Module 6: Production
Module 7: Evaluating your campaign
Module 8: The law and social expectation
Module 9: Integration
Module 10: Direct mail ‘Hall of Fame’
Please note: For nominated JICMAIL Champions one free place is available. Please contact email@example.com for more details.
For more information please click on IDM Award in Direct Mail
IDM Award for GDPR for Direct Mail
This qualification gives you the answers to the GDPR questions every marketer needs to know, with a special focus on the advantages direct mail brings to marketers under the GDPR.
This course has been developed in conjunction with the DMA Responsible Marketing Committee and the GDPR External Working Party, delivered by the IDM. Syllabus includes:
Background to the regulation – why it was needed
Profiling and alternatives to Consent
Accountability and Action Planning
Please note: A subsidy is available for JICMAIL subscribers. Please contact firstname.lastname@example.org for more details.
For more information please click on IDM Award in GDPR for Direct Mail
Our commitment is to support their adoption of JICMAIL at every step of the way with this full training offer. Training on JICMAIL for those on the IPA CPD programme can count towards CPD hours.