The Institute of Direct Marketing provides training in Direct Mail for those new to this discipline. There are two courses currently available:

  • IDM Award in Direct Mail
  • IDM Award in GDPR for Direct Mail

To book this training please contact


Course Details

IDM Award in Direct Mail

For those who are new to the profession, or to direct mail, our Award in Direct Mail will give you the skills to plan, create and implement direct mail as part of a wider integrated marketing campaign. Syllabus includes:

Module 1: Direct mail and its place in the media landscape

Module 2: Planning for direct mail

Module 3: Defining your customers

Module 4: Databases and lists

Module 5: Creative

Module 6: Production

Module 7: Evaluating your campaign

Module 8: The law and social expectation

Module 9: Integration

Module 10: Direct mail ‘Hall of Fame’


Format: Online

Cost: £295.00

Please note: For nominated JICMAIL Champions one free place is available. Please contact for more details. 

For more information please click on IDM Award in Direct Mail 


IDM Award for GDPR for Direct Mail

This qualification gives you the answers to the GDPR questions every marketer needs to know, with a special focus on the advantages direct mail brings to marketers under the GDPR.

This course has been developed in conjunction with the DMA Responsible Marketing Committee and the GDPR External Working Party, delivered by the IDM. Syllabus includes:

Background to the regulation – why it was needed

Personal Data

Profiling and alternatives to Consent

Accountability and Action Planning

Individual Rights

Action planning


Format: Online

Cost: £100.00

Please note: A subsidy is available for JICMAIL subscribers. Please contact for more details. 

For more information please click on IDM Award in GDPR for Direct Mail


Our commitment is to support their adoption of JICMAIL at every step of the way with this full training offer. Training on JICMAIL for those on the IPA CPD programme can count towards CPD hours.







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