This loyalty mailing from Tesco achieves a frequency of 9 over 22 days, the household co-ordinator returns to the pack every Thursday for a four week period.
The household co-ordinators' main activity focuses around four key days across October and November - always a Thursday. What is counted in our currency are the physical actions of opening and putting the mail aside or on display, there are 9 physical actions in total. But in addition there are 5 commercial actions such as speaking to someone else, using their tablet or smartphone and using a voucher.
For the full customer journey for this Tesco loyalty mailing you can see the detailed journey here.