This direct mail item from Nationwide has a frequency of 8 and was interacted with 14 times over 9 days.

 

Over the course of 9 days the coordinator interacted with the Nationwide direct mail pack 14 times all together. He received the item on the 28th, opened, read and filed it. He then returned to it on 2 separate occasions, discussed it with someone, and went online. Although this piece had a frequency of 8 calculated from physical actions an additional 7 commercial actions were associated to this mailing by the respondent.

 

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Nationwide

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.pptx 1289156

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