This British Gas door drop about smart meters has a reach of 2 and a frequency of 4, the person also goes online, which is counted as a commercial action.

In the short lifespan of this door drop for British Gas the male household co-ordinator carries out 5 individual actions in one day;  using the door drop to do something, going to the sender’s web site twice and going online for more general information.  The piece is recycled on the same day.

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British Gas

To see the full interaction with this British Gas door drop download the full detail here.

.pdf 350116

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