Nickable Charts

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A “new normal” in mail’s effectiveness at driving digital actions was established in the pandemic and has been maintained over a year later

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Mail’s effectiveness story in 2021: improved digital AND physical impact

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With the UK avoiding another lockdown in Q4 2021, mail’s footfall effects have continued to rebound while new found digital effects are sustained

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Mail played a crucial role in driving a rebound in store footfall when lockdown restrictions eased

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The mobile tipping point? Mail has prompted more smartphone usage than calls to advertisers so far in 2021

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