If you want to understand how an existing mailing or campaign impacts your customers we can set up an individual diary study.  This is done by recruiting your customers to a panel and asking them to collect and record what you send them.  This approach mirrors the JICMAIL panel but will also allow for bespoke elements such as an extended time period of data collection for a campaign, pre and post quantitative surveys to augment the diary findings and benchmarking against sector norms across the JICMAIL data set.  If you would like to see in granular detail how your mail moves around the home and how your customers respond to it get in touch and we can give you a price for the tailored study you want to do.

Coming soon...

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