# Jicmail > Discover JICMAIL, the UK’s independent, not\-for\-profit mail measurement research organisation, with gold\-standard, trusted data on consumer activity with mail in the home\. Generated by Yoast SEO v28.2, this is an llms.txt file, meant for consumption by LLMs. ## Pages - [Geo Mapping Tool](https://www.jicmail.org.uk/geo-planning-tool/) - [Industry partners](https://www.jicmail.org.uk/about-jicmail/industry-partners/) - [Gold certificate](https://www.jicmail.org.uk/learning/gold/) - [Homepage](https://www.jicmail.org.uk/) - [The JICMAIL panel](https://www.jicmail.org.uk/about-jicmail/panel/) ## Events - [Webinar recording: Q2 2026 results: Create a gold\-standard mail pitch \- fast\! ](https://www.jicmail.org.uk/event/q2-2026-results-create-a-gold-standard-mail-pitch-fast/): Watch now the recording of this webinar - [IPA Effectiveness Conference 2026](https://www.jicmail.org.uk/event/ipa-effectiveness-conference-2026/) - [JICMAIL webinar: Discovery refresher](https://www.jicmail.org.uk/event/jicmail-webinar-unlock-insights-jicmail-discovery-refresher-webinar/): Join our JICMAIL Discovery Refresher webinar - [IPA Media Planning and Strategy Summit 2026](https://www.jicmail.org.uk/event/ipa-media-planning-and-strategy-summit-2026/): Wednesday 9 September 2026 9 \- 12\.30pm - [Winning with Online Retail Mail in the Golden Christmas Quarter \- with Direct Commerce Association](https://www.jicmail.org.uk/event/winning-with-online-retail-mail-in-the-golden-christmas-quarter-with-direct-commerce-association/) ## Quarterly Data Releases - [Q2 2026 Results: Political parties and supermarkets provide a boost to mail engagement and effectiveness](https://www.jicmail.org.uk/insights/quarterly-releases/q2-2026-results-political-parties-and-supermarkets-provide-a-boost-to-mail-engagement-and-effectiveness/) - [Q4 2025 Results: Record digital performance plus new TGI integration](https://www.jicmail.org.uk/insights/quarterly-releases/q4-2025-results-record-digital-performance-plus-new-tgi-integration/) - [Q4 2024 Results: Mail read rates hit an all\-time high as the channel continues to assert its Super Touchpoint strengths](https://www.jicmail.org.uk/insights/quarterly-releases/q4-2024-results-mail-read-rates-hit-an-all-time-high-as-the-channel-continues-to-assert-its-super-touchpoint-strengths/) - [Q2 2021 results reveal the crucial role mail played in encouraging consumers back in store as lockdown restrictions eased](https://www.jicmail.org.uk/insights/quarterly-releases/q2-2021-results-reveal-the-crucial-role-mail-played-in-encouraging-consumers-back-in-store-as-lockdown-restrictions-eased/) - [Q3 2021 results reveal mail reaches a mobile tipping point with record levels of digital activity](https://www.jicmail.org.uk/insights/quarterly-releases/q3-2021-results-reveal-mail-reaches-a-mobile-tipping-point-with-record-levels-of-digital-activity/) ## Industry Partners - [Media Mind](https://www.jicmail.org.uk/industry-partners/jicmail-supporting-media-mind/) - [Adwanted brings direct mail and door drops into mainstream media planning for the first time](https://www.jicmail.org.uk/industry-partners/adwanted-brings-direct-mail-and-door-drops-into-mainstream-media-planning-for-the-first-time/) - [Use JICMAIL data in your award entry](https://www.jicmail.org.uk/industry-partners/use-jicmail-data-in-your-award-entry/) - [SMP Awards 2026](https://www.jicmail.org.uk/industry-partners/smp-awards-2026/): Celebrating the UK's print and mailing industry, this year's event is on 15th October 2026\. - [IPA Report: Signals in the Noise \- Part 2: Doing the Right Things](https://www.jicmail.org.uk/industry-partners/ipa-report-signals-in-the-noise-part-2-doing-the-right-things/) ## Partner Perspectives - [GUEST BLOG: Consumer Duty \- The HomeServe Experience](https://www.jicmail.org.uk/partner-perspectives/guest-blog-consumer-duty-the-homeserve-experience/) - [Dr Grace Kite, Former CEO and Founder, Magic Numbers](https://www.jicmail.org.uk/partner-perspectives/dr-grace-kite-ceo-and-founder-magic-numbers/) - [Graeme Griffiths MIPA, Director of Media Research, IPA](https://www.jicmail.org.uk/partner-perspectives/graeme-griffiths-mipa-director-of-media-research-ipa/) - [Oliver Gunning, CMO, Your Golf Travel](https://www.jicmail.org.uk/partner-perspectives/oliver-gunning-cmo-your-golf-travel/) - [Nick Ashley, Client Development Director, Tesco Media](https://www.jicmail.org.uk/partner-perspectives/nick-ashley-client-development-director-tesco-media/) ## Use Cases - [PSE use JICMAIL to create new route to market for Media Company during lockdown](https://www.jicmail.org.uk/use-cases/pse-use-jicmail-to-create-new-route-to-market-for-media-company-during-lockdown/) - [Mailbird shows Swoon how mail drives conversion using JICMAIL](https://www.jicmail.org.uk/use-cases/mailbird-shows-swoon-how-mail-drives-conversion-using-jicmail/) - [JICMAIL shows audience reach for new value driven grocery service](https://www.jicmail.org.uk/use-cases/jicmail-shows-audience-reach-for-new-value-driven-grocery-service/) - [How Whistl used JICMAIL to identify new responsive audiences for Specsavers](https://www.jicmail.org.uk/use-cases/how-whistl-used-jicmail-to-identify-new-responsive-audiences-for-specsavers/) - [How The Kite Factory used JICMAIL data to identify a 19% effective frequency uplift](https://www.jicmail.org.uk/use-cases/how-the-kite-factory-used-jicmail-data-to-identify-a-19-effective-frequency-uplift/) ## Training - [Response Rate Tracker](https://www.jicmail.org.uk/training/response-rate-tracker/) - [Advanced Analytics](https://www.jicmail.org.uk/training/advanced-analytics/) - [Geo Planning Tool](https://www.jicmail.org.uk/training/geo-planning-tool/) - [TGI Integration](https://www.jicmail.org.uk/training/tgi-integration/) - [Measuring Performance](https://www.jicmail.org.uk/training/measuring-performance/) ## Platinum Partners - [PDV Ltd](https://www.jicmail.org.uk/platinum-partners/pdv-ltd/) - [Be Addressable](https://www.jicmail.org.uk/platinum-partners/be-addressable/) - [Whistl mail](https://www.jicmail.org.uk/platinum-partners/whistl-mail/) - [Whistl Doordrop Media](https://www.jicmail.org.uk/platinum-partners/whistl-doordrop-media/) - [Webmart](https://www.jicmail.org.uk/platinum-partners/webmart/) ## Flagship Research - [The time we spend with mail](https://www.jicmail.org.uk/flagship-research/major-new-mail-attention-study-the-time-we-spend-with-mail/): Fascinating insight into how consumers interact with mail in their home\. - [Response Rate Tracker](https://www.jicmail.org.uk/flagship-research/response-rate-tracker/): The Response Rate Tracker provides mail performance benchmarks for Response Rates, ROI, CPA and AOV values\. - [Mail: The Super Touchpoint](https://www.jicmail.org.uk/flagship-research/super-touchpoints/): Our latest report discussing how channel Super Touchpoint deliver disproportionately effective outcomes\. - [JOINT REPORT: The Value of Super Touchpoint Planning](https://www.jicmail.org.uk/flagship-research/joint-report-the-value-of-super-touchpoint-planning/): JICMAIL has teamed up with the DMA to explore channel Super Touchpoints within the DMA’s Effectiveness Databank\. - [JICMAIL Best Practice Econometrics](https://www.jicmail.org.uk/flagship-research/econometrics/): This report outlines a 12 point checklist for applying previously unavailable mail interaction data to the marketing mix modelling process\. ## Optional - [Sitemap index](https://www.jicmail.org.uk/sitemap_index.xml)