JICMAIL, registered office: Lynton House 7-12 Tavistock Square London WC1H 9LT. Company no 4123433
Recruitment of JICMAIL panelists has been targeted to a set of specific demographic variables, with a weighting exercise taking place to account for shortfalls in any key target groups. Household size, region and social grade were targeted to profiles established by the National Readership Survey – a gold standard in media measurement.