JICMAIL has introduced impression-based media planning to the mail industry by measuring how many people see and share a mail campaign (Reach) and how many times a mail pack is interacted with (Frequency).

Door Drops typically generates around X3 times the number of opportunities to see a message vs the number of door drops delivered. Audience reach is wider than previously acknowledged, providing many more opportunities for engagement and sales. 

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Golden Insight 1 - Door Drops generate reach and make an impression

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