When mail lands in the home there are typical ways that consumers sift, sort and distribute the mail around the home.

Here are some insights about how mail is dealt with in the home:

  • 38% is put on display, or in the usual place to look at later.
  • 21% of all mail is shared between the household.
  • 18% of special offers are passed on or discussed with someone else.
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How mail moves around the home

To understand the journey of mail within households here is some research on the typical life of mail.

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