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Find out how different consumer groups interact with door drops by age, gender, geography and social demography.
Some of the key highlights in this powerpoint deck:
- 55+ year olds index highest for exposure to door drops and interact with it most frequently.
- Those in DE socio-economic grouping are more likely to be exposed to door drops.
- 35-54 year olds show the highest exposure to door drops.
- Women index most highly for Utility, Leisure and Retail door drop exposure. For men it’s Newspaper and Magazine, Political and Government / Council door drops.
How individuals consume door drops
Everything you need to know about how consumers interact with their door drops.