If you just want the key highlights for addressed mail and door drops you're in the right place.

Key stats include:

  • Reach for direct mail = 1.14 and for door drops 1.05.
  • Frequency for direct mail = 4.16 and for door drops 2.76.


  • The physical interactions with mail and door drop.
  • The different reach and frequency among different social grades.
  • The unique role of the household co-ordinator.


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JICMAIL key metrics

.pptx 7274707

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