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If you just want the key highlights for addressed mail and door drops you're in the right place.
Key stats include:
- Reach for direct mail = 1.14 and for door drops 1.05.
- Frequency for direct mail = 4.18 and for door drops 2.76.
- The physical interactions with mail and door drop.
- The different reach and frequency among different social grades.
- The unique role of the household co-ordinator.
JICMAIL Key Metrics