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Find out about how individual customer groups interact with their addressed mail. This is covered by age, gender, household size, social group and geographical area.
Some of the key stats:
- Over 55s have higher exposure to advertising mail than younger age groups.
- Women over-index by 20 points to exposure to mail, men under-index by 21 points.
- Those in DE socio-economic group have the highest overall exposure to mail.
- C2s have the highest frequency for mail, followed by DE and A socio-economic groups.
How Individuals Consume Addressed Mail