Find out about how individual customer groups interact with their addressed mail. This is covered by age, gender, household size, social group and geographical area.

Some of the key stats:

  • Over 55s have higher exposure to advertising mail than younger age groups.
  • Women over-index by 20 points to exposure to mail, men under-index by 21 points.
  • Those in DE socio-economic group have the highest overall exposure to mail.
  • C2s have the highest frequency for mail, followed by DE and A socio-economic groups.


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How Individuals Consume Addressed Mail

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